Post Malone is now a co-owner of Texas’ biggest esports teams – The Verge

Put up Malone is mainly the most modern celeb to leap into the arena of competitive gaming. As we impart, Envy Gaming equipped that the pop star had joined as a co-proprietor, buying “an undisclosed fairness stake” in the corporate. Envy operates groups in a couple of video games, and it owns the Dallas Empire of the Call of Accountability League and Overwatch League team Dallas Gasoline, which hosted OWL’s first house game in 2019.

“I grew up in Texas and I’ve been gaming my complete lifestyles, so this proper form in actuality felt proper,” Put up Malone acknowledged in an announcement. “I in actuality bear repeatedly wished to be a fragment of bringing gaming into the legitimate sports world so as to be eager with what Envy is doing in my fatherland appears like this kind of excellent fit.”

He joins a growing list of broad stars investing in esports. That involves Offset (Faze Clan), Drake (100 Thieves), and The Weeknd (Overactive Media). Fair this week, NBA star Ben Simmons grew to alter into essentially the most modern investor in Faze Clan. This isn’t Put up Malone’s first foray into gaming, both, as he also serves as an envoy for peripheral-maker HyperX and rarely streams video games like Warzone and PUBG. As Twitch streamers and YouTubers change into stars of their very possess proper, this build of collaboration has only change into more current.

“It’s about entertainment,” Offset educated The Verge, when explaining the connection between hip-hop and gaming. “The categorical gamers, they’re like rock stars. They’ve bought immense followings, they affect teens, and that’s what I attain. It used to be proper form organic. These guys are cool.”

Envy is one amongst essentially the most attention-grabbing names in esports and has been round since 2007. This weekend marks a broad moment for the group: the Dallas Empire are in the final four of the Call of Accountability League, with a shot at a success the championship — and a literal throne — on the dual carriageway.