The Hallmark Channel has pulled a industrial that contains brides kissing throughout a same-sex marriage ceremony ceremony, true days after a conservative community launched a marketing and marketing campaign calling on the network to drag the ad.
The industrial from the marriage ceremony planning net situation, Zola, parts a lesbian couple celebrating their nuptials. The ad first debuted on Hallmark on Dec. 2.
Earlier this week, One Million Moms, a division of the American Family Association that claims its mission is to “cease the exploitation of our early life, especially by the entertainment media,” launched a petition urging Hallmark to cease airing the industrial and other LGBTQ voice material.
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“The Hallmark Channel has constantly been known for its household pleasant motion pictures. Even its commercials are steadily stable for household viewing. But sadly, that’s now not the case anymore,” One Million Moms stated on its net situation.
The organization stated other viewers expressed issues over the Zola industrial on the channel’s on-line complaint board.
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“Why would you advise a lesbian marriage ceremony industrial on the Hallmark Channel? Hallmark motion pictures are household pleasant, and likewise you ruined it with the industrial,” one viewer stated, in line with the conservative community.
“Now, oldsters can no longer believe Hallmark on story of Hallmark is just not any longer allowing oldsters to be the principle educators in phrases of sex and sexual morality,” added One Million Moms, which described homosexuality as “a inferior daily life that Scripture clearly deems as injurious.”
“We’re now not allowed to accept creatives which could well be deemed controversial,” a Hallmark story representative reportedly stated in an email swap with a Zola ad purchaser.
On Thursday, Zola became as soon as immediate that four of its six ads that had previously aired on Hallmark could well be pulled.
“We’re now not allowed to accept creatives which could well be deemed controversial,” a Hallmark story representative stated in an email swap with a Zola ad purchaser, in line with The Recent York Cases.
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“We’re now not allowed to accept creatives which could well be deemed controversial,” a Hallmark story representative reportedly stated in an email swap with a Zola ad purchaser. (Photo: Zola)
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“The resolution to now not air overt public displays of affection in our subsidized advertisement, despite the participants, is in line with our most modern coverage, which comprises now not that contains political ads, offensive language, R-rated movie voice material and loads other categories.”
In an announcement equipped to Fox Files, Hallmark stated Crown Media Family Networks made the resolution to drag the commercials. “The controversy surrounding these commercials on all aspects became as soon as distracting from the cause of our network, which is to diagram entertainment assign,” a Hallmark representative stated.
“The actual inequity between the commercials that were flagged and the ones that were popular became as soon as that the commercials that did now not meet Hallmark’s requirements integrated a lesbian couple kissing,” Zola Chief Marketing Officer Mike Chi stated in an announcement equipped to Fox Files on Saturday.
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“Hallmark popular a industrial the do a heterosexual couple kissed. All kisses, couples and marriages are equal celebrations of admire, and we can no longer be marketing on Hallmark,” Chi stated.
The controversy comes days after The Advocate reported that Crown Media Chief Executive Invoice Abbot stated he became as soon as “begin” to airing Christmas motion pictures that feature LGBTQ households.
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